The Factory-Direct Way to Wear Embroidered Pakistani Fashion

Most premium embroidered suits carry a price built for three parties: the factory that makes it, the wholesaler who buys it, and the brand that sells it to you. Zarukee removes two of those three. We are the factory — we source the fabric, embroider it on our own machines, and ship it directly to you, which means the price you see reflects what it actually costs to make a beautiful suit, not what it costs to pass through four hands first.

Founded in Islamabad, Built on One Idea

Zarukee was founded in May 2021 in Islamabad with a simple premise: Pakistani women shouldn't have to choose between paying a premium-brand price and settling for premium-brand quality. We source our fabric from Pakistan's textile heartlands and do every stage of embroidery in-house, on our own industrial embroidery machines, rather than outsourcing the work or reselling someone else's stock. What you're buying hasn't passed through a wholesaler or a reseller marking up along the way. It's come from our factory floor to your door.

What "Factory-Direct" Actually Means for You

This isn't just a slogan — it shows up in specific, checkable ways:

Real fabric width, not a shortcut. Most unstitched fabric in the market is cut to 38–40 inches wide, because a narrower roll lets a factory squeeze more suits out of the same length of cloth. Zarukee's fabric rolls run a full 45 - 47 inches wide. That extra width means a genuinely comfortable fit at larger sizes (including XL), and for regular sizes, it leaves enough margin cloth inside the stitching for future alterations — something narrower fabric simply doesn't allow for.

Consistent, considered measurements. Every Zarukee suit is cut to the same standard: 2.5 meter for the shirt, 2.3 meter for the trouser, and 2.5 meter for the dupatta. This isn't arbitrary — it's enough fabric to tailor confidently, whatever your size or however you want the piece styled, without running short partway through stitching.

Cotton, Lawn, Karandi — Fabric for Every Season

Our collections follow Pakistan's seasons, because that's how our customers actually shop:

• Lawn Collection (Summer) — Printed and Embroidered Lawn, available in 2-piece and 3-piece, including Chikankari embroidery articles.
• Cotton Collection (Mid-Season) — Embroidered Cotton suits, our best-selling and highest-demand line, in 2-piece and 3-piece, including Chikankari embroidery articles.
• Karandi Collection (Winter) — Embroidered Karandi suits built for cooler weather, in 2-piece and 3-piece.
• Embroidered Velvet Shawls — a standalone accent piece for the coldest months.
• Embroidered Karandi Shawls — a standalone accent piece for the coldest months.

Where to Find Us

You can also find us on [Instagram], [YouTube], and [TikTok], where we share new collections and the process behind them.

Our Factory's Location

Address: Near Nishat group of colleges Lethrar Road, Khanna Pul, Islamabad

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Email: zarukeestore@gmail.com

Phone: +92 300-8801726